Experience: 12 Years About Ananth: An enthusiastic problem solver & business builder! With about 12 years of experience, I bring rich expertise and insights from my stints at health tech, e-commerce & travel startups. Ananth currently leading ‘Customer Retention’ & ‘Additional Revenue Generation’ initiatives at 1mg.
My latest product win is an industry-first membership program ‘1mg Care Plan’. The subscription program has seen 6 figure subscriber growth & multifold revenue growth over the last 1 year.
Prior to 1mg, I crafted a hospitality company and launched a beautiful property “Ojaswi Himalayan Resort, at Mukteshwar. Ojaswi has been winning ‘Traveller choice awards’ over the last 3 years.
During my tenure at Snapdeal, I led the consumer growth initiatives by making Snapdeal home page personalized & relevant for different user cohorts and also managed Snapdeal Mobile app (ranked in top 20 apps on play store).

  • JavaScript
  • Java
  • .NET


1Mg Product Management, Product Design

Snapdeal Ecommerce Marketpace Seller Services

FreeCharge Customer Engagement products

Abhibus Product Design and Management


  • Product Manager12Years


ANANTH KODIMALLA works from our Hyderabad

India Office

578 - A, Road Number 7,
Hyderabad, Telangana 500081


Full Time

Preferred Environment


The Most Amazing...

Country product manager 1mg. Experience in working on B2C and B2B(SaaS) products in E-commerce and travel.


Product Manager1Mg - 2018-2020
  • Conceptualized & Launched 1mg Care Plan* 1mg Care Plan is a semi-annual membership that offers various privileges like Free shipping, extra savings, Free health tests, Doctor consultations, Digital health records, and Special deals to its members.
  • Led the initiative to launch & scale the program across India. 1mg care plan has been a differentiator for 1mg in driving higher user retention across customer segments and improving market penetration for diagnostics & telemedicine services. Increased repeat user's order frequency & GMV by 2.5X & Growing subscribers every day!
  • Launched Impact India - 1000 day challenge along with Novo Nordisk. The program aims to reduce Diabetes-related complications in India by taking the challenge to reduce India's HbA1c by 1%.
  • Launched the new payment experience across all consumer platforms. Improved the payment success rate by 20%
  • Re-launched 1mg Referral program and achieved 200x growth in new user sign-ups
Technologies: Product Management
Product ManagerSnapdeal - 2014-2018
  • Launched AdZone, the Snapdeal Ad platform for sellers.It is an ad-tech product aimed at small and medium sellers on the platform to grow their business inorganically through paid ads.
  • Launched MyApp, a product that enables sellers to create their storefront apps on android and iphone within minutes.
  • Previously worked on Personalization- creating a personalized experience for the user in all customer touchpoints.
  • Also worked on Marketing technologies- all domains related to Digital Marketing including Ad Networks, Affiliates, SEO and SEM, Analytics as well as Social Media Marketing.
  • Technologies: Product Management
    Product ManagerFreecharge 2012-2014
    • Automated scraping from 30 disparate sources.
    • Integrated data from disparate sources into unified model.
    • Worked with the chief engineer to develop a platform data model.
    • Integrated in-house and third-party entity analytics.
    Technologies: Product Management
    Product ManagerRedbus 2008-2012
  • Launched and iterated on a new payment instrument – Pay at Seven Eleven for targeting new user segments in Malaysia.
  • Increased product led app downloads to 14% of organic installs through referrals and behavorially targeted in-product nudges.
  • Launched “reschedule bus-tickets” functionality across platforms as a differentiator from competition and utilized in-product reinforcement to drive awareness and usage
  • Technologies: Product Management


    In Product Manager have 12 years experience


    Storage Product Design

    Other Growth Hacking, User Experience,

    Product Analytics Social Media Marketing

    PlatformsE-Commerce, User Centric Growth


    • BTechVellore Institute Of Technologies 2007