Job Duties:
* Hands on experience in social media marketing techniques and tactics. All social media mediums and modes management (FB / Linked in / Instagram / Twitter etc.).
* Well versed with SEO, SEM, SMM, SMO concepts and practical experience
* Hands on experience in website management
* Basic Creative Design skills
* Daily Social media management including paid advertisements
* Leads generation thru SEO
* SMS / Watsapp Marketing, Email Marketing (Mailchimp, Surveymonkey, etc.,)
* Understand and match TopMindz capabilities with the business requirements of target audience/prospective clients to create and target relevant content
* Develop and execute the marketing publishing calendar. Regularly share ROI on these publications.
* In-depth keyword & audience research to write SEO optimized content in the form of blogs & newsletters. Evaluate & manage freelance content writers for marketing collaterals
* Manage TopMindz website in terms of layout, content and track website traffic. Regularly share insights on traffic, conversion rates and make improvements to the website.
* Develop and execute the social media strategy. Manage all social media accounts of TopMindz. Regularly share ROI on these accounts.
* Manage digital campaigns on company brand, products, and services.
* Regularly monitor competition’s social media accounts to formulate tactical and strategic marketing campaigns
Requirement:
* Bachelor’s degree in marketing or business is a must, a master’s degree is a plus
* 2 to 4 years of relevant experience in analytics services marketing is required
* Marketing in technology products in data science, ML, AI, RPA space is a plus
* Basic domain understanding of at least 2-3 domains like banking, financial services, insurance, telecom, retail, CPG, hospitality, healthcare, automotive & manufacturing
* Experience and exposure to one or more markets like India, North America, Middle East is ideal
* Excellent written & verbal communications with demonstrated experience i.e. at least two (2) online publicly referenceable links to samples of work (blogs, newsletters) are a strong plus
* Hands-on experience in tools like Hubspot, Mailchimp, Canva, Google Analytics, in WordPress CMS
* Passionate about marketing & communication
* Self-starter who owns and follows through execution requiring limited supervision
* Able to prioritize and manage multiple responsibilities with ease
* Effectively liaisons with external and internal stakeholders and influence others to get the work done
* Works well in unstructured work environments.